Europe’s largest specialty coffee expo, World of Coffee is a crossroad between the world’s leading roasters, brands, industry professionals and coffee enthusiasts, offering an open forum to support fair and inclusive exchange within the global coffee community.

Organised by the Specialty Coffee Association and hosted in a different city every year, the sixth edition 2019 took place in Berlin and was the largest thus far. More than 10,000 visitors joined the three-day event, meeting makers, enjoying lectures and the World Coffee Championships, where professionals competed in Latte Art, Coffee Cocktails and Cup Tastings to be crowned world champion.

And what about Sheila? As WOC’s Europe-wide communications partner, we set out to engage both specialty and consumer press, organized and executed press events, campaign planning, social media consulting as well as restructuring and streamlining their web presence for a palpable comms caffeine boost.

www.worldofcoffee.org
Photography: World of Coffee, Jeff Hann

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Europe’s largest specialty coffee expo, World of Coffee is a crossroad between the world’s leading roasters, brands, industry professionals and coffee enthusiasts, offering an open forum to support fair and inclusive exchange within the global coffee community.

Organised by the Specialty Coffee Association and hosted in a different city every year, the sixth edition 2019 took place in Berlin and was the largest thus far. More than 10,000 visitors joined the three-day event, meeting makers, enjoying lectures and the World Coffee Championships, where professionals competed in Latte Art, Coffee Cocktails and Cup Tastings to be crowned world champion.

And what about Sheila? As WOC’s Europe-wide communications partner, we set out to engage both specialty and consumer press, organized and executed press events, campaign planning, social media consulting as well as restructuring and streamlining their web presence for a palpable comms caffeine boost.

www.worldofcoffee.org
Photography: World of Coffee, Jeff Hann