NILK
Tone of Voice & Copy
2017
In 2017, mymuesli, Germany’s premier purveyor for personalized organic muesli mixes, launched their newest brand, NILK: a range of plant-based milk alternatives from oat, almond and coconut to their signature lupin-based protein powerhouse Super NILK.
Responsible for developing the new CI and packaging design, Sonnenstaub commissioned Sheila to develop and implement a tone of voice that reflected their fresh and upbeat approach, while offering mainstream consumers an information-rich introduction to each product. Building on the brand’s engaging character, Sheila introduced a range of textual quips to highlight the brand’s lighthearted and jovial look and feel.
www.mymuesli.com/nilk
Design: Sonnenstaub
Fin.
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NILK
Tone of Voice & Copy
2017
In 2017, mymuesli, Germany’s premier purveyor for personalized organic muesli mixes, launched their newest brand, NILK, offering a range of plant-based milk alternatives from oat, almond and coconut to their signature lupin-based protein powerhouse Super NILK.
Responsible for developing the new CI and packaging design, Sonnenstaub commissioned Sheila to develop and implement a tone of voice that reflected their fresh and upbeat approach, while offering mainstream consumers an information-rich introduction to each product. Building on the brand’s engaging character, Sheila introduced a range of textual quips to highlight the brand’s lighthearted and jovial look and feel.
www.mymuesli.com/nilk
Design: Sonnenstaub
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