MEISSEN 
Tone of Voice & Copy Strategy
2018

In 2018, Europe's oldest and most esteemed porcelain manufactory, MEISSEN, opened a new chapter in its over 300-year history: a comprehensive redesign that comprised everything from logo, fonts, imagery and website to print and in-store materials.

Drawing on the iconic luxury brand’s new contemporary look and feel, Sheila developed and implemented a distinctive tone of voice and copy strategy that also echoed the luxury manufacturer’s artisanal tradition and rich artistic legacy.

www.meissen.com
Design & Photography: The Gaabs

swan service Meissen porcelain jug, plates, and cup stacked on marble table top in front of cream cloth
Meissen Royal Blossom plates and cup with Snowblossom tea pot and antique vases and bird figurines
Agentur Sheila
Agentur Sheila
Agentur Sheila

 Fin.

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MEISSEN
Tone of Voice & Copy Strategy
2018

In 2018, Europe's oldest and most venerated porcelain manufactory, MEISSEN, opened a new chapter in its over 300-year history: a comprehensive redesign that comprised everything from logo, fonts, imagery and website to print and in-store materials.

 

Drawing on the iconic luxury brand’s new contemporary look and feel, Sheila developed and implemented a distinctive tone of voice and copy strategy that also echoed the luxury manufacturer’s artisanal tradition and rich artistic legacy.

 

www.meissen.com
Design & Photography: The Gaabs

swan service Meissen porcelain jug, plates, and cup stacked on marble table top in front of cream cloth
Meissen Royal Blossom plates and cup with Snowblossom tea pot and antique vases and bird figurines
Meissen Royal Blossom porcelain plates with antique vase and figurine in opulent setting
Agentur Sheila
Agentur Sheila
Agentur Sheila
Agentur Sheila